Behind Every Win Is a Rogue Team.

Wade MacCallum is a seasoned executive with over a decade of experience leading companies and driving digital transformation across industries.
 

At Rogue Management, he spearheads the firm’s AI-driven marketing, communications, and data strategy work, blending technical expertise with business acumen to deliver measurable impact. With recent certifications in Computer Science and AI through Harvard and MIT, Wade architects Rogue's advanced systems with commercial and political tools that unify storytelling with data to help clients connect, persuade, and win.

Andy brings over 40 years of hands-on political experience to the Rogue team, with leadership roles on more than 30 federal and provincial campaigns, an estimated 90% win rate, and key involvement in successful leadership races.

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He has worked closely with Progressive Conservative and Conservative organizations, supporting candidates, EDAs, and leadership teams through strategy, fundraising, volunteer coordination, and ground game execution. Since 2020, Andy has partnered with Rogue on multiple campaigns, helping connect data-driven strategy with real-world execution. As Political Strategy Partner, he brings proven campaign expertise that helps ensure campaigns are not only smart, but effective where and when it matters most.

Penny Thande is a 3X Meta-Certified digital advertising professional and Certified Digital Marketing Pro (CDMP) with over 9 years of experience managing high performance campaigns across 20+ markets. She has overseen monthly advertising budgets exceeding $40,000 and coordinated a multi-country, 18 market campaign with a combined budget of nearly $1 million, incorporating brand lift studies and A/B testing to drive measurable ROI.

With a proven record in both performance marketing and client capability building, including five years as a Boost with Facebook Africa (Meta Boost) trainer, Penny brings the strategic expertise and relationship management skills essential to delivering exceptional advertiser success as a Digital Advertising & Client Success Manager.

Steven is a former Legislative Assistant to a Member of Parliament and a seasoned federal campaign manager. He has experience in political strategy and communications, having advised on legislative initiatives, parliamentary committees, and the evolving landscape of AI and digital innovation policy.  

He is currently pursuing an MBA specializing in AI Leadership at the University of Fredericton. He also contributes to ethical political leadership initiatives as a member of the Jarislowsky Network’s Regional Advisory Council at Acadia University. Outside of his professional work, he is dedicated to learning French and remains a fixture in Atlantic Canada’s Conservative grassroots, supporting ongoing election readiness efforts.  

Chhabi Parmar holds a Master’s in Interdisciplinary Design from NSCAD University and brings over five years of cross-disciplinary experience. She specializes in interface and graphic design, with a focus on custom websites that engage users and deliver measurable results.

Chhabi has worked with political campaigns, hospitality brands, and startups, creating everything from brand systems to digital experiences. Known for blending strategy with creativity, she designs with both impact and usability in mind.

The Rogue Development Team works behind the scenes to power everything Rogue delivers. With deep expertise in artificial intelligence, web development, data, and custom API integrations, they turn complex ideas into streamlined solutions. From building scalable platforms to optimizing data flows, the team ensures Rogue stays on the cutting edge of technology and innovation.
 

In their spare time, they are constantly experimenting with new tools, frameworks, and emerging tech trends. They are proud to bring their creativity, precision, and technical mastery to Rogue’s clients, making sure bold ideas become working realities.