Branding Is More Than Just a Logo
We're a team of seasoned consultants with decades of senior leadership experience in both the public and private sectors.
Our unique perspective gives our clients a major advantage when it comes to spotting and seizing new opportunities, without relying on the same tired old playbook that everyone else is using.
If you're tired of playing it safe, unleash your inner rebel with Rogue.
2X
Branded campaigns see up to 2× engagement vs. unbranded messaging
Your Strategic Duo
Behind every winning brand is the right mix of voice and vision. Michelle brings unapologetic communication power; Wade delivers data-driven precision. Together, they transform complex ideas into narratives that move people, and markets.
Michelle Ferreri
Unapologetic Communication Power
Michelle Ferreri isn’t just a strategist, she’s a communicator who thrives under the spotlight.
Former Member of Parliament: She understands the stakes and the scrutiny of the political arena.
National Media Pro: over 26 years experience in television and communications.
Authentic Style: She’s known for delivering messages that connect because they’re bold, clear, and real.
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Wade MacCallum
And The Digital Edge
Our private-sector backbone makes us different. Wade MacCallum and the Rogue team bring:
8+ years in AI and platform development—HR tech, financial services, and enterprise comms.
Message engineering through data: turning sentiment analysis and trend signals into crafted narratives.
Hands-on wins in over a dozen political campaigns alongside successful corporate rebrands and communications rollouts.
What we Deliver
Tailor-Made Services for Every Need
From identity systems to rapid response, we provide the full toolkit to keep your message sharp and consistent. Whether you’re launching a campaign, defending a policy, or repositioning a brand, these services make sure you’re always ready—and always in control.
Brand Identity Packages
Message Frameworks
On-camera and Digital Training
Narrative Agility
Cross Link Momentum
Strong alone, unstoppable together, our services amplify each other into a system of influence.
