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Former MP & Media Strategist Michelle Ferreri Joins Rogue Management as Senior Partner
Dartmouth, Nova Scotia — September 8, 2025 —Rogue Management (RogueM), a leader in ethical AI-driven marketing, communications, and data strategy, is proud to announce Michelle Ferreri is joining the firm as Senior Partner.
Ferreri, a seasoned media professional and former Member of Parliament, brings over 26 years of experience in communications, strategy, and public engagement. Known for her dynamic storytelling and fearless approach to cutting through the noise, she will help guide RogueM’s growth at the intersection of politics, business, non-profits, and technology.
“At Rogue Management, we believe storytelling connects people, but data makes them believe it,” said Wade MacCallum, founder of Rogue Management. “Michelle’s unmatched experience in both politics and media gives our clients a strategic edge. She knows how to connect with people, and how to turn that connection into real results.”
A key part of Ferreri’s role will be advancing RogueM’s proprietary ethical AI platforms, including Artemis, the world’s only patented Political Huntress of Data & Strategy, designed to precisely and responsibly identify and motivate conservative voters. She will also support the expansion of RogueM’s commercial ethical AI tools, which help businesses, charities, and organizations find, target, and convert supporters with unmatched accuracy.
RogueM’s leadership has been widely recognized for its innovation and impact. Tom Feltenstein, former CMO of McDonald’s Corporation and author of Uncommon Wisdom, praised RogueM’s founder:
“Wade has the remarkable strategic ability to see the patterns that happen in the market. To intuitively understand what people want, and how to reach them effectively. He is one of the few people I met who get it: you can’t do the same things as others and expect a better outcome than everyone else. Wade uses these insights in ways that enable him to envision and implement the best way to motivate people to buy, and his teams to action.”
“RogueM is redefining how messages reach people,” said Ferreri. “I’ve always believed in the power of authentic storytelling, and when combined with the precision of ethical AI, it’s unstoppable. I’m thrilled to join a team that’s bold, innovative, and unapologetically disruptive and especially excited at the political intelligence Artemis will provide.”
Rogue Management continues to expand its footprint as a premier consultancy for digital strategy, marketing, and communications. With Ferreri onboard, the firm is positioned to accelerate its mission of helping clients, from businesses to charities to political campaigns, cut through the noise, use the latest technology, persuade audiences, and drive real action.
About Rogue Management (RogueM)
Rogue Management is a data-driven marketing and communications firm specializing in digital strategy, targeted outreach, and ethical AI-powered solutions. As the founder of Artemis™, the patented Political Huntress of Data & Strategy, RogueM helps political campaigns, businesses, charities, and non-profits deliver messages that connect, convince, and convert.
Media Contact :Michelle Ferreri
Senior Partner, Rogue Management
Email: michelle@roguemanagement.ca
Website: roguemanagement.ca