How This Public Opinion Data Works
We don’t poll people. We listen.
Instead of asking a small group of people how they feel, we use social listening technology to monitor real, unfiltered conversations happening naturally across Canada. This system tracks when political leaders and parties are mentioned and analyzes the tone of those conversations to determine whether the sentiment is positive, negative, or neutral.
We monitor a wide range of online channels, including:
Facebook, Instagram, X (Twitter), TikTok, YouTube, Reddit, blogs, forums, comments sections, podcasts, online news articles, and major media outlets such as CBC, CTV, Global News, National Post, and regional news sites.
Polling vs Social Listening
Traditional polling relies heavily on phone calls and surveys. These typically reach people who are willing to answer unknown numbers or have time to participate in structured questionnaires. As a result, polling often skews toward older demographics and smaller sample sizes.
Social listening captures what people are already saying in their own words — voluntarily and in real time. This provides a far broader and more natural view of public opinion, especially from younger Canadians who are far less likely to participate in traditional polls but are highly active online.
And: this data is provided in real time - not days or weeks later.
Why This Matters
This approach reflects organic, real-world sentiment and not prompted answers. It measures how leaders are being discussed, shared, debated, and perceived across the digital landscape, offering a powerful snapshot of shifting public mood as it happens.
In short:
Polls ask people what they think.
We listen to what they’re already saying.
Pierre Poilivre and the Conservative Party of Canada /
Mark Carney and the Liberal Party of Canada
30 Day Rolling Summary. Results may take some time to load. Please wait while they are finalized.