One Event, Multiple Posts

Jaegar Laird
Jul 31
7 min read

Ease the stress of posting, and put your best content forward.

Author: Jaegar Laird, Social Media & Political Consultant

Contact: jaegar@rogueconsultingco.com

LinkedIn: https://www.linkedin.com/in/jaegarlaird/

Note: Rogue Advantage (www.rogueadvantage.com) is a digital political consulting firm based in Atlantic Canada. We’re proud to serve and support the Progressive Conservative Party of Nova Scotia, the Conservative Party of Canada, and related organizations.

Photos: Easy Content for Consistent Engagement
You don’t need professionals. Capture genuine moments that resonate.
Videos (Reels): Expand Your Reach
Short, authentic videos can effortlessly connect you with new voters.
Stories: Keep Your Audience Engaged in Real Time
Post quick updates that encourage immediate interaction.
Events: Build a Community on Facebook
An event page isn't just a link—it's a hub for lasting engagement.
Putting It Together: Plan, Post, Engage
How one event can sustain your social presence for an entire week.

Introduction

You don’t need a full media team to stay active online. One event can give you several days of content. What you post before, during, and after can all come from the same event, as long as you plan for it. In this article, I’ll walk through how to make the most of what you already have, and how to use it without sounding repetitive.

Photos: Easy Content for Consistent Engagement

Gathering photos is one of the most straightforward ways to support your digital presence before, during, and after an event. For those less comfortable on video, photos offer a reliable alternative. While video content may expand your reach, strong photography is still essential for maintaining visibility and consistency online.

You don’t need a professional photographer. A few quick shots from a staffer or volunteer will do. Before an event, post a flyer or graphic to promote it. During the event, take more pictures than you expect to use. Capture wide shots, candid moments, and posed photos so you have options. Afterward, thank the organizers and post a photo with them or your team to show appreciation and presence.

Getting photos should become part of your routine. The priority is to have the material. You can always decide later which images are worth posting.

It also helps to look natural in photos. Practice your stance and facial expressions. Whether it's with your staff or on your own time, becoming more comfortable in front of a camera will improve the quality of the images you use publicly.

Videos (Reels): Expand Your Reach

Short videos are one of the most effective ways to reach new people. While photos primarily circulate within your existing audience, videos—particularly Reels on Facebook and Instagram—are promoted to users who don’t follow you yet.

This is built into how the platforms function. Social media companies prioritize video because it holds attention and drives engagement. If your video performs well, it’s more likely to be pushed to a wider audience.

That’s why recording short clips can be so valuable. A 20-second video of you arriving at an event, speaking to volunteers, or summarizing an issue is often more effective than a highly produced ad. These clips don’t need to be polished. What matters is that you speak clearly, appear confident, and show up consistently.

You don’t need to act like an influencer to benefit from video content. Your goal is to remain visible to voters. Reels and short-form video can help you do that at scale, with minimal editing and high potential reach.

Stories: Keep People Engaged in Real Time

As I’ve been writing about pictures and videos, you may be thinking: what about quick updates? Stories are perfect for that. On Instagram and Facebook, Stories appear at the top of the screen and disappear after 24 hours. There’s no need to obsess over making them perfect. A quick clip of you shaking hands at the door. A photo of your team setting up the booth. Even your morning coffee while you review talking points. Because Stories disappear fast, they create a sense of urgency. When content is only available for a day, people are more likely to watch it in the moment.

Stories are ideal for behind-the-scenes content. Instead of polished photos, Stories bring your audience into the moment. A short vertical video walking into a meeting room. A selfie with volunteers. A candid shot of the crowd. No need to edit or filter. Just press record. Stories make it quick to share, which frees up time to focus on the event itself.

Make Stories interactive. Use polls, questions, or sliding emojis to ask followers what they care about or what they want to see from your event. Cross-post your Stories to Facebook so more supporters see them. Save important Stories to a highlight reel so new followers can view them later.

Events (Facebook): Build a Community

Hosting an event on Facebook is more than just posting a link. A proper event page gives you a place to share the key details. Date, time, location, and what people can expect. Choose a clean cover photo and a clear, specific title. Then invite your supporters and ask them to spread the word. A strong event page builds excitement and shows you’re organized.

Once your event is live, keep it updated. Post reminders. Share behind-the-scenes photos. Answer questions in the comments. Each post sends a notification to attendees. That turns every update into a touchpoint.

After the event, the page still matters. Post a thank-you message. Upload your best photos. Share the 20-second video you captured on the day. Ask supporters to tag themselves and post their own pictures. When they do, more people see you. You can also message attendees directly. Invite them to volunteer or come to future events. Think of your event page as a community hub, not just an ad.

Putting It Together: Plan, Post, Engage

Now you’ve got pictures, a short video, some candid Stories, and a Facebook event page full of interested people. The key is to spread this out. Don’t post everything all at once.

Before the event, post a flyer or countdown in your feed and Stories. Ask a question or run a poll to spark interest. Create a Facebook Event page.

During the event, snap several photos, record a Reel, and share Story updates in real time.

After the event, post a thank-you with your best photo. Upload your 20-second video as a Reel to reach new people. Share the rest of your pictures in the Facebook event.

Keep going in the weeks after. Post a clip of a speech or a volunteer testimonial. Later on, write a post about what you learned or how the event connects to your policy work. Repurpose content to stretch the shelf life and reduce the need to create new posts from scratch. With a plan, one good event can fuel a full week of content.

Tag partners, supporters, and the event location. Their followers will see the post and are more likely to share it. Use hashtags that match your riding or issue. And always respond to comments and messages. This is about building a conversation, not just pushing out content.

Conclusion

One event can boost your digital presence for a week. Capture photos, short videos, and Stories. Set up a clean event page. Think about how you can use the content more than once. You don’t need to be an influencer. You just need to show up, share the moment, and plan ahead.

This isn’t about chasing likes. It’s about converting attention into votes. Reels reach people outside your base. Stories build urgency and trust. Facebook events give your team a central place to organize. Repurposing content frees up time so you can stay focused on the ground.

If all this sounds like a lot to juggle, that’s where Rogue Advantage comes in. We use real data, private sector/campaign experience, and innovative digital strategies to help you get the results you’re after.

Our Expertise at Rogue Advantage

These strategies aren’t industry standard for a reason: they take time, skill, and precision. That’s what Rogue Advantage delivers.

Rogue Advantage gives your campaign the digital edge to win. Unlike traditional agencies, we bring private-sector expertise, AI-driven insights, and real-time strategy without the bloated costs.

When it comes to having a digital advantage and winning, the numbers speak for themselves.

15 custom-built political websites launched.
230,000+ engaged voters through precisely targeted ads.
83% of our retained clients won their elections.

What We Offer

Election Cycle

Between Elections

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• AI-assisted monitoring of mentions, engagement, and voter sentiment online

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• Build voter lists using data from targeted messaging

• Integrate social media profiles with existing voter profiles

• Deliver targeted turnout messages to identified supporters Election Digital Strategy

• Integrated campaign messaging

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• Facebook, Instagram, Google, and more

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• Expand your audience & influence

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• Build platform skills on Facebook, Instagram, and Canva

• Learn about effective copywriting, content planning & political storytelling

• Includes digital GOTV, analytics, and best practices tailored for your campaign and constituency

Get in touch with us today.

If your social media strategy ends with a post, you’re leaving votes on the table. We help you win online—before, during, and after election day.

Wade MacCallum, Founder

Email: wade@rogueconsultingco.com

Phone: (902) 401-9775

About Jaegar Laird

Jaegar is passionate about politics, communications, and strategy. He has worked as a Page in the Nova Scotia Legislature and as a Political Assistant to an MLA, gaining firsthand insight into politics and government. He's been a key member of campaign teams where he has implemented digital strategies, crafted targeted ad campaigns, and pushed a winning message. Jaegar studied Economics at Dalhousie University. In his spare time he enjoys photography, and playing guitar, bass, and drums.